Growth Strategy
North-star metrics, positioning, channel mix, full-funnel measurement, and a 12-month roadmap your team can actually execute against.
- ICP & positioning audits
- Channel & budget modeling
- Attribution architecture
- Quarterly OKRs

We're a boutique growth studio for founders who want compounding results without the burnout. Strategy, paid media, SEO, content and creative — engineered as one calm system.
Trusted by 140+ founder-led brands
The loudest marketing rarely wins. The clearest one does. We work the way a gardener tends a long-lived plot — patient, seasonal, attentive to what is actually growing — and we measure success in the things that compound: trust, retention, organic demand, margin.

We strip campaigns down to the message that does the most work. One sharp claim outperforms five soft ones, every time.
Anyone can run an ad. We build the underlying engine — measurement, creative pipeline, lifecycle, brand — so each tactic compounds the next.
Quarterly strategy, weekly iteration, daily presence. We move quickly without ever losing the through-line of where the brand is going.
Founders we work with sleep better. That's not a slogan — it's an operating principle. Calm teams ship better work.
Most agencies sell you a department. We sell you a system — six disciplines working from the same strategy, the same data, and the same brand voice. Pick a single track or run the full stack.
North-star metrics, positioning, channel mix, full-funnel measurement, and a 12-month roadmap your team can actually execute against.
Meta, Google, TikTok, YouTube, programmatic. Built around incrementality, not vanity ROAS. Creative is the lever — we treat it that way.
Topical authority engineered from search intent down to internal linking. Editorial that earns trust before it earns clicks.
Email, SMS, push, in-product. We turn first purchases into second, third, and a referral — through narrative, not nagging.
Identity systems, art direction, motion, photography. Creative that looks like the brand it's selling — never like an ad template.
Dashboards leadership trusts. Data infrastructure that ties spend to revenue, cohort to LTV, and creative to outcome.
Two weeks of nothing but listening. Founders, customers, data, search demand, the category. We arrive without a pitch deck.
We translate what we heard into a strategy doc — positioning, audience, channel mix, measurement, the 90-day plan and the 12-month one.
Creative, landing pages, tracking, automations, paid accounts. We build the system before we light any spend on fire.
Weekly iteration on creative and copy. Daily eyes on pacing and pace-to-target. Monthly council with the founder.
Every quarter we retire what's not working, double down where the data points, and widen the moat with brand and SEO.
Full case library available on request.
Anyone can produce a one-month lift. We optimise for the 24-month line — the kind of growth where last year's spend keeps paying this year. Below is what our average client looks like 12 months in.

“They are the calmest people in our slack and the sharpest in our quarterly review. That combination doesn't really exist anywhere else.”
“We tripled revenue without tripling spend. More importantly, we tripled revenue without losing the soul of the brand.”
“Zen Growth doesn't pitch. They listen for two weeks and then hand you the strategy you wish you'd written yourself.”
You work with the operators who do the thinking. Twelve practitioners, no layers, no shuffled hand-offs. The person on the kickoff is the person on the report.
Founder & CEO
Builder of Zen Growth Media. 15 years scaling founder-led brands through mindful, systems-led marketing.
Partner, Performance
Built media systems behind $1.2B in tracked revenue.
Creative Director
Identity & art direction for indie luxury brands.
Head of SEO & Content
13 years of editorial-led organic strategy.
Founder-led brands between $2M and $80M ARR, in DTC, considered B2B SaaS, wellness, premium F&B, and creative tools. We're a fit when the founder cares about brand as much as performance.
A six-week sprint to set strategy and stand up the system, followed by a retainer (typically 6–18 months) where we run the engine. We can also drop into a single discipline for project work.
Retainers start at $18k/mo for a single discipline and $42k/mo for the full stack. We don't take a percentage of media spend — it misaligns incentives.
Distributed studio with hubs in Kyoto, Brooklyn, and Lisbon. We work synchronously 4 days a week and async on Fridays.
Often. We cap at twelve active partners so every brand gets senior attention. If we're full, we'll happily refer you to a peer studio we respect.
We take on a small number of new partners each quarter. Tell us a little about your brand and we'll respond within two business days with honest thoughts — fit or not.
Kyoto · Brooklyn · Lisbon